TACO Hires New Outside Sales Rep for Carolinas

Get to know Outside Sales Representative Josh Henderson!

Captain Josh Henderson’s first exposure to TACO Marine was as a teen growing up on the coast of North Carolina. As a founding member of his family’s fishing team, Liquid Fire, he was familiar with the marine brand through his participation in competitive tournament fishing. In 2009, his family’s team was further connected to TACO when they signed on as the company’s first official Pro Team in sport fishing.

Josh Henderson, second from right, with his brother, Crockett Henderson, far left, father, Mark Henderon and TACO OEM Sales Manager, second from left, and Revma Media Director Bryan Curd. The family fishing team is currently filming season 2 of their hit TV show Troll The Edge.

Now, 14 years and many fishing tournaments later, Henderson has joined TACO full time as the new Outside Sales Representative for the Carolinas – a natural fit given his industry knowledge, familiarity with the company and previous sales experience.

“I view the position as building strong relationships with my customers, providing quick and accurate follow-up, identifying new business opportunities while managing current business and meeting expectation, and educating the customers on all that TACO has to offer,” said Henderson of his new role.  

Since joining TACO in February, Henderson said he has learned a lot because of the help he’s received from his many colleagues within the company. 

“Currently my colleagues are doing all the supporting,” he said. “However, as I become more educated and efficient in the role, I hope to provide them with some of the same support.”

Mike Kushner, VP of Sales & Marketing, said Henderson has been a great addition to team TACO. 

“I’m very excited to have Josh join the TACO team,” said Kushner. “He brings a tremendous amount of boating and fishing experience, fits our values and culture, and has a bright future ahead of him!”

Looking to the future, Henderson said learning all he can about TACO to help fortify existing relationships and build new ones is his top priority.

“The support and welcoming that I have received from everyone at TACO outshines that of anywhere else I have ever worked,” added Henderson. “I look forward to many successful years with TACO.”

Thank you, Josh, and welcome to the team! We are proud to have you onboard.

Josh Henderon, right, with his children, Olivia and Colby, and brother, Crockett, following a recent weigh-in during a fishing tournament with the Liquid Fire Fishing Team.