MIRAMAR, FLORIDA (USA) – TACO Marine® Marketing Manager Dana Koman has been recognized by Boating Industry magazine as one of 2023’s Women Making Waves in the marine industry.
Dana got her start in the marine industry as the Junior Sailing Program Administrator for the Edgartown, MA Yacht Club. She joined Miramar, FL - based TACO Marine, a leading supplier of rub rail, hardware, seating and sport fishing equipment, in 2017. In 2020, she was named to the Boating Industry list of the top 40 marine industry professionals under the age of 40.
"Women Making Waves is Boating Industry's effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future," reads the June issue of Boating Industry magazine.
Read Boating Industry's editorial here. For Dana's complete interview, keep reading.
What first drew you to the marine industry?
As someone who grew up in the Utah desert, I was introduced to the marine industry when I began working at the Edgartown Yacht Club on the island of Martha’s Vineyard. My first job there was as a receptionist. I quickly became immersed in the boating and sailing culture of the EYC. From there, I eventually became the club’s Junior Sailing Program Administrator. My love for the marine industry, combined with my passion for writing and marketing, eventually led to my career with TACO Marine as the company’s Marketing Manager.
What are some of the biggest lessons you have learned working in the marine industry?
The marine industry is a small industry. Everyone knows everyone. In that respect, “so much of what we do is all about relationships.” A Patrick Industries colleague said that to me one day and it has stuck with me ever since because it’s 100 percent true.
If you had to choose one memorable achievement in the marine industry, what would it be and why?
When I started with TACO, we had almost no social media presence or brand awareness beyond our relationships with OEM and key Aftermarket Distributors. Expanding TACO’s brand presence, from primarily an OEM component manufacturer to now a leading Aftermarket and Consumer product supplier with must-have essentials for the boating and sport fishing lifestyle, is something of which I am very proud. However, I cannot take sole credit for this accomplishment. Through the support of my boss, Mike Kushner, and colleagues Mark Henderson and Phillip Taschioglou, along with my long-time Marketing Lead colleague, Zoe Rawitz, we’ve taken the TACO brand to new heights through new branding, a totally revamped website, strategic advertising and social media campaigns, new TACO Pro Teams, charitable tournament sponsorships, community engagement, an expansive library of how-to videos and product education, and much, much more. On top of that, we expanded upon and strengthened our relationship with OEM and Aftermarket partners and continue to employ new strategies to elevate the TACO brand.
Was it difficult to navigate a career in this industry? Why or why not?
Yes and no. Because I did not grow up in or around boats like many of my colleagues, there was a steep learning curve. After more than 13 years in the industry, I’m still learning new things all the time. However, the learning aspect keeps my job exciting and engaging.
How do you hope to inspire other women in the marine industry?
Through my marketing work at TACO, I am focused on more diversity in our campaigns featuring women at the helm. Additionally, I am continually working toward bettering myself, broadening my skill set and learning as much as I can about all aspects of the marine industry. I want to be successful and effective in my role, and to be known as a knowledgeable resource for others. I hope to be an example to other women in the industry and show that anything is possible through hard work, passion for the job and dedication.
What advice do you have for women starting their careers in the marine industry?
You are worthy. You are capable. You deserve to be here.
What is your favorite place to go boating?
Sailing around the British Virgin Islands on a 50’ Beneteau will remain one of my favorite adventures of all time – an experience I plan to share with my son when he gets older.
What are some of your favorite non-boating hobbies?
My favorite hobby is running, and I have a goal to run a Half Marathon in all 50 states and Washington D.C. I also love hiking, swimming, and the great outdoors – a love my husband and I have delightfully passed on to our son. Who needs toys when you have rocks, sticks, leaves, and water!
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